Figures estimate that 80% of influencers are white and heterosexual. This not only leaves the LGBTQIA+ community severely underrepresented, but importantly, brands miss out on a significant chunk of their potential customer base.
Worse still, by only gifting products to influencers with a heteronormative image, brands also contribute to the ongoing marginalisation of the queer community.
Our world is more diverse than ever before. In a world dominated by heteronormative imagery, the time has come to redefine the face of influencer marketing. Kalda Icons connects brands to the diverse, vibrant community of LGBTQIA+ influencers, ensuring your marketing reflects the true diversity of our world.
How it works
Collaborate
We will connect you with 50-100 of our handpicked icons, ready to showcase your products
Create
You ship the products and our icons will create a wealth of captivating content using your brand's products
Amplify
Sit back and watch your engagement and sales soar, thanks to the genuine and authentic connection our influencers foster with their audiences
